What is an Ad network, and how does it work? [+9 networks to try]

Ad placement can be complicated. Some people have places, but they don’t know the people. Other people require inventory. Both these people need to associate with an ad network. If you have taken a marketing course then you must be aware of the importance of advertisements.

What is an advertising network?

An advertising network is a connection between publishers and advertisers. The term came up with the start of online advertisements during the 1950s. Their job is to help advertisers buy ad space from different publishers. In the modern era, it is suitable for digital media and online ads. People who have space to publish ads are searching for reliable companies who want to post their ads. Both of these contact the ad networks and get their work done. 

How do ad networks work?

Ad networks are professionals, and they do their tasks very well. We understand their job is to connect the advertiser and publisher, but how do they make it possible? And how much will they get out of it? Let’s take a look.

They start by tracking all the publishers and making a list of them. The list must include many options because not every publisher will be willing. Since this is business, we will go for those who are willing to pay more.

The next step is to track down advertisers in search of the inventory. The ad network gets in touch with them and asks about their spot preference. They can ask you to run their whole ad campaign. Many ad networks have campaign management panels for this purpose.

You connect the advertisers with the most suitable inventory and strike a deal with them. If they like the place, you can finalize things like campaign details, target audience, budget, and other things. Professionals with business training are aware of this process.

And this is how you do it. 

The best Ad networks to try

The following are the top ad networks that can help you in your quest. These are reliable, and they will help you find your perfect match in minimum time. 

Media.net 

It is a world-renowned ad network. It offers creativity to the ads placement and offers different ad styles like display ads, search ads, and mobile ads. You can place contextual ads and even monetize your ad strategy. You only need to set up your account and start now. 

Media.net
Media.net

Taboola 

Taboola is an excellent ad network for advertisers. It is best for promoting native ads. Many publishers like NBC and Fox associate with this ad network. It is a platform that connects. You can,

  • Find your audience from different places
  • Engage in new ad strategies.
  • Learn about the results of your ad strategies. 
Taboola
Taboola

Google AdSense 

Google Adsense should be your priority while choosing an ad network. Why? It is reliable, inexpensive and it does the job perfectly. You only need a Google account, phone number, address and connect your website with the AdSense account. Your benefits include earning from your website, and it also saves time. They prefer the highest paying ads only. You control the whole thing, and Google will mentor you through everything.

Google AdSense
Google AdSense

RevenueHits 

Revenuehits offer many types of ads like banners, sliders, buttons, and interstitials. They pay you whenever a viewer clicks on your ad and buys your product or subscribes. It is not the same as pay-per-click. 

PopAds 

Popads claims to be the best pop ads provider among all. Their website says that no other can pay you better than them. It stands true as they provide flexibility, and you can request your money anytime you want it. The publishers select their bids, and pop ads work accordingly. You can also launch a successful PPC campaign through pop ads. 

Vibrant media 

Vibrant media is a highly selective platform. Once you get approval, it is your lucky day because they pay well. They deal with contextual marketing, and they are good at it.

Vibrant media
Vibrant media

Conclusion 

In my opinion, you should associate with an ad network. There are so many options, and they don’t even cost that much. If you have a small business, you should take business courses. They will teach you more about your strategies and advertising.

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