The world of innovative and new web design trends is constantly changing. Something that looked current and fresh yesterday might become old overnight, and previously rejected trends as irreversibly passé can resurface unexpectedly.

Still, one thing stays constant: according to research, websites are the most effective marketing channel for many firms and the second most popular marketing channel among businesses.

Given the importance of websites to most organizations and that half of the consumers believe website design is essential to a company’s brand, it’s worth the time and effort to create your website that follows current trends.

12 Web Design Trends to Watch in 2021
12 Web Design Trends to Watch in 2021

Web Design Trends You Need to Follow

This article will discuss the various web design trends that you can follow. Have a look.

Bold Typography

A growing number of businesses are using large, bold typography to anchor their homepages. When the rest of the page is kept straightforward, the bold style works well on your website.

Cinemagraphs

Cinemagraphs – smooth, continuous loops of high-quality films or GIFs — have become a popular technique to add movement and visual appeal to otherwise static pages. Full-screen loops.

Cinemagraphs
Cinemagraphs

Vibrant Color Layers

Layers of colors and attractive web design provides complexity and depth for a simple site structure. Using a bold color scheme will help you set it out from the competition instantly. Moreover, staggered and stacked layers of colors also provide depth and complexity to a simple site.

Text-Only Mode

Some websites are doing away with pictures and visible navigation sections entirely, relying on a few key lines of plain text to inform visitors about their business. Using an attractive outline for your website’s mission statement along with providing links to samples of your work can help provide a clean, modern approach to information presentation.

Ultra-minimalism

Taking classic minimalism to its logical conclusion, some designers reject norms of what a website should look like by displaying only the minimum essentials. 

Brutalism

Some designers are choosing more varied, convention-defying structures to stand out in a sea of tidy, ordered websites. While it may appear strange at first, several well-known firms, such as Bloomberg, are already adopting these aggressively unconventional design aspects into their websites. Brutalism arose in response to the increasing standardization of web design and is defined by stark, asymmetrical, nonconformist graphics and a marked lack of hierarchy and order. To put it another way, it isn’t easy to describe, but you’ll recognize it when you see it.

Text and Image Overlapping

For blogs and portfolios, text that slightly overlaps accompanying photographs has become a widespread effect. Thibault, a freelance art director and front-end developer, highlights their overlapping text with a bright underline beneath each title.

Broken Grids

While grids are still one of the most common and efficient ways to display text and images on websites, broken grids make their way into more mainstream sites and offer a refreshing change of pace. 

With a homepage that has overlapping graphics and text chunks; you can create an outstanding web design.

Broken Grids
Broken Grids

Mixing Horizontal and Vertical Text

Text vertically aligned on a website instead of horizontally aligned provides a new dimension to the page.

Mixing Horizontal and Vertical Text
Mixing Horizontal and Vertical Text

Illustration

For bespoke illustrations for their websites, more companies are turning to illustrators and graphic artists. After years of flat design and simple minimalism, adding illustrated touches to your site is a terrific way to infuse a little individuality.

Saturated Gradients 

Gradients have been all over the internet for a few years now, and they don’t appear to be going anywhere anytime soon. With its full-screen, gradient-washed homepage, copywriting agency Monograph Communications exemplifies making this effect look new and modern.

Geometric Shapes and Pattern

On websites, whimsical patterns and forms are becoming more common, giving some flair to a world dominated by flat and material design. On their homepage, MSDS, a Canadian design agency, uses bold, patterned typography that makes it different from other websites.

Conclusion

Of course, you don’t have to use all of these trends to create a successful website; in fact, we doubt it’s even conceivable. 

Even a few significant components or little nuances can drastically improve your site’s user experience (UX), resulting in more engagement, more CTA clicks, and a better end for your online business.

With these latest web design trends, you can get to the bottom without any hassle.

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