Until it isn’t, technical SEO is the most significant aspect of SEO. To even have a shot at ranking, pages must be crawl-able and index-able, but many other factors pale in comparison to content and links.
We created this beginner’s guide to technical SEO that will assist you learn some of the fundamentals and where you should spend your time to get the most bang for your buck. There are numerous additional resources linked throughout the essay, as well as supplementary resources at the end to help you learn more.
What is Technical Search Engine Optimization (SEO)?
The process of optimizing your website so that search engines like Google can find, crawl, understand, and index your content is known as technical SEO. The goal is to increase visibility and enhance ranks.
How Difficult is Technical SEO to Master?
It is debatable. The foundations aren’t difficult to grasp, but top technical SEO can be complicated and tough to comprehend. With this guide, I’ll try to keep things as easy as possible.
This chapter will discuss ways to ensure that search engines can efficiently crawl your information.
How Does Crawling Work?
Crawlers collect content from pages and use the links on those pages to find further pages. This allows them to find stuff on the internet. We’ll go over a couple of the systems involved in this process.
A crawler must begin somewhere. In general, they would make a list of all the URLs they discover via links on pages. Sitemaps made by users or various systems that have lists of pages are a secondary technique for finding new URLs.
All URLs that require crawling or re-crawling are prioritized and added to the crawl queue.
Controls for Crawling
There are a few options for controlling what is crawled on your website. Here are a few possibilities. Search Engine Optimization courses can also help you out a lot.
A robots.txt file instructs search engines on where they may and cannot go on your website.
Just a quick word. If links point to pages that Google cannot crawl, Google may index them. This can be perplexing, but if you wish to prevent pages from being indexed, consult this tutorial and flowchart, which will walk you through the process. Software development courses can also be of great help in such cases.
Many crawlers feature a crawl-delay directive in robots.txt that allows you to specify how frequently they can crawl pages. Unfortunately, Google does not take this into account. To modify the crawl rate in Google Search Console, follow the instructions here.
If you want the page to be available to some users but not search engines, you should generally go with one of the following three options. Some form of login mechanism; HTTP Authentication (which requires a password for access); IP Whitelisting (which only allows specific IP addresses to access the pages)
This configuration is ideal for internal networks, member-only content, or staging, test, or development sites. It lets a limited number of users visit the page, but search engines cannot access or index the pages.
How to See Crawl Activity?
For Google specifically, the easiest way to see what they’re crawling is with the Google Search Console Crawl Stats report which gives you more information about how they’re crawling your website.
If you want to see all crawl activity on your website, then you will need to access your server logs and possibly use a tool to better analyze the data. This can get fairly advanced, but if your hosting has a control panel like cPanel, you should have access to raw logs and some aggregators like Awstats and Webalizer.
Each website will have a unique crawl budget, which is determined by a combination of how frequently Google wants to crawl a site as well as how much searching your site permits. More popular pages and pages that change frequently will be crawled more frequently, whereas pages that do not appear to be popular or well linked will be crawled less frequently.
Crawlers will often slow down or even stop browsing your website if they notice indicators of stress while crawling it.
Pages are generated and sent to the index after they have been crawled. The index is the master list of pages that can be retrieved in response to a search query. Let us now discuss the index.
All of this is only the tip of the iceberg when it comes to learning technical SEO. This should cover the fundamentals, and many of the parts include additional links to help you delve deeper. There are many additional issues that were not covered in this guide, so I compiled a list of resources for you if you want to learn more. You can also have technical SEO training for better understanding.