Qualitative vs. Quantitative Research: Differences and Methods

While quantitative research focuses on numbers, qualitative research focuses on words and their meanings. Different sorts of information may be gained via both. Here we will discuss the differences between qualitative and quantitative research. Read on. 

Quantitative Research

Statistics and graphs represent the results of quantitative study. It is used to verify or disprove hypotheses. These findings might be utilized to conclude a subject that can be generalized.

Quantitative Research
Quantitative Research

Qualitative Research

Words are used in qualitative research. Concepts, ideas, and memories may all benefit from this kind of analysis. Using this form of study, you may get a deeper understanding of subjects that aren’t well-known.

Methods for Collecting Data

Various techniques may be used to gather both quantitative and qualitative data. Data gathering methods that may assist you in answering your research topic are essential (s).

There are a variety of data gathering techniques that may be both qualitative and quantitative. Examples of data representation include numbers (e.g. utilizing rating scales or counting frequencies) or words, depending on the nature of your research (e.g. with open-ended questions or descriptions of what you observe).

The employment of specific procedures is skewed toward one or the other kind.

Quantitative Data Collection Methods

  • Open-ended or multiple-choice surveys are administered to a representative group of people (online, in person, or over the phone).
  • Testing hypotheses about the effects of various factors by doing controlled experiments.
  • Subjects in a natural setting, when factors cannot be controlled, are observed.

Qualitative Data Collection Methods

  • Open-ended questions are the hallmark of an interview.
  • Group discussions to acquire information for future study in comments from a diverse group of individuals.
  • Participating in a group or organization over a lengthy period to study culture and behavior.
  • A review of the published works of other writers is known as a literature review.
Qualitative Data Collection Methods
Qualitative Data Collection Methods

When Should Qualitative Research Be Used Instead of Quantitative?

When selecting whether to employ qualitative or quantitative data, the following is a good rule of thumb:

  • If you want to verify or evaluate a notion, turn to quantitative research (a theory or hypothesis)
  • Use qualitative research if you want to get to the bottom of a question or issue (concepts, thoughts, experiences)

Most research questions may be approached qualitatively, quantitatively, or using a combination of the three. In addition to your research question(s), the kind of study you conduct (experimental, correlational, or descriptive), and the resources you have available (such as time, money, data availability, and respondents’ access), the type of study you do has a significant impact on your results.

Quantitative Research Approach

How happy are college students with their education, overall?

The quantitative method of research;

Students are asked, “on a scale from 1 to 5, how pleased are you with your professors?” by you in a poll of 300 students at your institution.

On average, students give their instructors a 4.4 rating.

Quantitative Research Approach
Quantitative Research Approach

Qualitative Research Approach

“Which of the following best describes your educational experience?” “Which of the following is the most favorable feature of the program you are enrolled in?” and “How might the study curriculum be improved?”

You may then ask follow-up questions to gain further information based on the responses you get. All interviews are transcribed, and patterns and similarities are discovered using transcription software.

Qualitative Research Approach
Qualitative Research Approach

Mixed-Method Approach

You interview students to find out whether they are happy with their academic experience thus far. Open-ended inquiries allow you to discover topics you hadn’t previously considered and obtain fresh perspectives. You may then utilize a survey to test these findings on a much broader scale.

If you want to learn more about why particular patterns occur, you may begin with a survey and then follow up with interviews.

Qualitative and Quantitative Data Analyzing

Whether qualitative or quantitative, data cannot prove or establish anything on its own; it must be examined in light of the research questions to reveal its significance. Depending on the kind of data, a different approach of analysis will be used. With the help of data analysis courses you can easily learn these things better. 

Analyzing Quantitative Data

Numbers are the foundation of quantitative data. Data may be analyzed using simple arithmetic or more complicated statistical methods to find similarities or trends. Graphs and tables are often used to present the findings.

It is possible to compute the following with software such as Excel, SPSS or R:

  • Scores that fall within the normal range
  • When a specific response was delivered the most times
  • The relationship between two or more variables that may be shown to be causal
  • The validity and dependability of the findings
  • Inquiry into the qualitative aspects of the data

Analyzing Qualitative Data

For qualitative data, the analysis process is more complicated. Instead of numbers, it contains text, graphics, or videos. There are many popular methods for assessing qualitative data:

  • Keeping track of the words and phrases that appear, where they appear, and what they imply.
  • Data examination to discover recurring patterns and recurring themes.
  • Analysis of how social settings influence communication.

With qualitative research training you can learn qualitative research more effectively. 


In an attempt to address your research study, you must choose the appropriate research methodologies. In short, use quantitative research approaches if you want to test a theory or quantify something. To investigate ideas, concepts, and meanings, you should employ qualitative research methodology courses. You can also take c for better understanding.

For more information, stay connected.

Related Posts